Why Your SaaS Business Needs a Software Explainer Video to Blossom

Diving into the Stats: The Rise of Video Marketing
You’re about to get the low-down from an software explainer video expert about the transformative power of video marketing. Today, more than ever, video content has cemented its place as a vital tool in digital marketing.
Video Consumption: The Proof is in the Numbers
Let’s cut straight to the chase with some hard stats. According to a study by HubSpot, 72% of consumers prefer to learn about a product or service via video. Furthermore, research by Cisco suggests that online videos made up over 82% of all consumer internet traffic in 2022, and it’s still growing. These figures are not to be taken lightly, demonstrating the increasing dominance of video in the digital space.

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