Why is keyword research important?

Keyword research is important because it helps you find the words and phrases that users are using to search for the information. These keywords can then be used to create content that is relevant to your target audience and that will help you rank higher in search engine results pages (SERPs. Keyword research helps you choose the right keywords to target in your website content and marketing campaigns. If you want to improve your website’s visibility organically in search engines, you need to do keyword research to find the right keywords to target

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