What role does keyword research play in Salisbury’s SEO landscape?

Of significance in every SEO campaign in Salisbury is the process of keyword research since such activity allows businesses to determine the most appropriate terms and phrases that potential customers within the locality conduct when searching for a service or a product. Thus, Salisbury-oriented firms can create relevant web pages that fit the searched keywords and therefore poise them in the chances of being found in search engines. In this case, targeting simply means measuring the search volume metric, the level of competition, and trends that surround the selected keywords to pick those that will be effective in generating a targeted audience.

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