Utilizing Amazon DSP for effective targeted advertising

December 18, 2023 ⚊ 1 Min read ⚊ Views 37 ⚊ BUSINESS

Amazon DSP is a tool from Amazon that helps advertisers buy and show their ads on different websites and apps.
It\’s called a Demand-Side Platform because it helps advertisers reach the right audience with targeted ads.
With Amazon DSP, advertisers can use data about Amazon customers to show ads to specific groups of people based on things like their age, interests, and shopping habits. They can choose from different types of ads like banners, videos, and audio ads.

Read details: https://www.linkedin.com/pulse/utilizing-amazon-dsp-effective-targeted-advertising-matcha-u1fec

Tags: #amazondsp, #dspamazon

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