Privacy, Consent, and the Value Exchange–Oh My!
April 20, 2023 ⚊ 1 Min read ⚊ Views 39 ⚊ BLOG
Privacy has become synonymous with good customer experiences, which means it is integral to the marketing strategies that brands design. Great customer experiences hinge on personalization which in turn hinges on good data, so these strategies are completely intertwined. Personalization requires marketers to collect and analyze data, but data privacy is often perceived as an obstacle that restricts these practices.
In the recent session of our masterclass webinar series on “Preparing for Life Beyond the Third-Party Cookie,” we dive into how to use first-party data to prioritize privacy and build long-lasting customer trust and strategies for increasing authenticated visits through a strong value exchange.
Tags: best customer service, Customer Data H, experience
