Latest Innovation in Online Market Research
September 23, 2024 ⚊ 1 Min read ⚊ Views 7 ⚊ BLOG
The highly evolving landscape of technology in this era means that the field of market research has seen significant and innovative concepts. Technology has improvised traditional methods and given birth to next-generation tools for researchers. The deeper penetration of the internet has allowed companies to leverage online methods to process and analyze data in real-time, making for a more enduring and agile experience.
AI and ML
Artificial intelligence(AI) and Machine Learning(ML) have revolutionized the way we conduct our research. The tools that AI and ML provide have opened a plethora of possibilities for market researchers. The real power of AI is its ability to harvest large and complex data sets quickly, and in real-time and produce meaningful results. Its repeatability, scalability, and flexibility are a blessing for organizations trying to capture the most relevant insights in an ever-competitive market.
