Know the difference between multichannel and omnichannel marketing

May 15, 2023 ⚊ 1 Min read ⚊ Views 63 ⚊ BUSINESS

Omnichannel marketing, on the other hand, puts greater emphasis on getting a user to engage by offering them diverse types of branded content through connected channels. For example, the customer may get an email that announces the launch of a new product, while they receive a promo code on SMS for the same new product, and on the company app they get to see detailed advantages of using the product.

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Tags: Omnichannel marketing

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