How To Increase Opt-in Rate For Push Notifications?

August 25, 2021 1 Min read Views 228 BUSINESS

Web push notifications are an effective marketing strategy to engage and retain users. This marketing channel gives greater or equal ROI which is the reason for implementing in every industry. When compared to emails, push notifications have 50% and 7 times higher opening rate and click rate respectively.

Push notifications are permission-based services. It means marketers can’t send notifications until users opt-in to receive push notifications. So, you need to increase opt-in rate to implement notification strategies for engaging users and increase conversion rates. Here is the guide that will help you to increase the opt-in rate of push notifications.

Tags: 2wayoptin, optin marketing, optins

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