How to do Marketing on Amazon – Ultimate Guide
June 23, 2023 ⚊ 1 Min read ⚊ Views 59 ⚊ BUSINESSProduct titles should target specific keywords that have a better chance at ranking well. For example, let’s say a brand is selling multi-vitamins on Amazon.While including ‘multi-vitamin’ in a listing is tempting, the marketplace is saturated with vitamin companies and it’s hard to rank for a keyword that is so generic and widespread. Instead, the brand should target specific search terms that the Amazon shopper is using that relate to their product. Brands can use multiple third-party tools to identify which keywords are trending and then include these in their product copy. In the case of a multi-vitamin brand, ‘multi-vitamins for women’ or ‘multi-vitamin gummies’ are more specific and will be easier to rank for.
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