How Dunelm transformed disconnected customer data, into ‘targeted gold dust’

May 5, 2023 ⚊ 1 Min read ⚊ Views 45 ⚊ BLOG

Discover how Dunelm utilized disconnected customer data to create targeted marketing campaigns that increased revenue. Read on to learn more!
Challenge:
Dunelm needed to unify their disparate ‘owned’ first-party data on a single platform and make it actionable.

Read details: https://www.martechcube.com/dunelm-turned-disconnected-customer-data-into-targeted-gold-dust/

Tags: marketing strategy, martech, martech trends

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