Billion Dollar Hole in the Already Sinking Ship of Profits
April 14, 2023 ⚊ 1 Min read ⚊ Views 73 ⚊ BLOGAccording to Jasper Colin’s Patient Centricity Study, the lack of patient activation prior to drug launch is leading to 8 in 10 launches failing to keep up with projected adoption expectations.
Tags: market research, Patient Centricity Study