Bar Coaster Advertising

Today’s consumers are overwhelmed with advertising messages. The average US-consumer is exposed to approximately 3,000 advertising messages in only one day (1). This limits drastically the attention span of consumers due to advertiser’s intense attempts of persuasion.
Marketers tend to change their strategy to promote their products more aggressively by using more and more advertising activities and media. This attempt appear less effective as it requires a higher advertising budget not necessarily leading to results.

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