App Analytics Market worth $15.7 billion by 2028, growing at a CAGR of 20.2% Report by MarketsandMar

The growth of the app analytics market is driven by several factors, including the increasing use of apps for mobile advertising, the implementation of digital transformation strategies, and the deeper smartphone penetration and increasing number of mobile and web apps. These technologies can increase efforts to enhance customer experience, integrate with marketing technologies, and focus on RoI. However, a number of challenges also need to be addressed, such as a highly fragmented app ecosystem, user opt-in and consent, and concerns over privacy and data protection.

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