ROLE OF NON MARKETING STRATEGIES
July 1, 2023 ⚊ 1 Min read ⚊ Views 56 ⚊ BLOG
The non-market environment strategies encompass interactions between the firm and individuals, interest groups, government entities, local community, environment, media, and the general public that are intermediated not by markets but by public and private institutions.
Non-market strategizing recognizes that a business is not only an economic agent but also a social and political being. As companies create and distribute value within a society, many factors influence them- formally through laws and informally through activism, societal pressure, and reputation.
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