HRTech Interview with Matthew Kim, Chief Executive Officer, SureCo
February 13, 2023 ⚊ 1 Min read ⚊ Views 47 ⚊ TECH
His first job in the healthcare field was with United Group Associates, a Blackstone company and one of the largest healthcare brokerages in the country. Even though he didn’t have a long-tail view of the healthcare market, he noticed the inefficiencies. Shortly after his team made the top 10 list in the company, another agent joined me to form our own brokerage, Bayside Insurance Associates. There training prioritized in-person meetings. However, as we digitized, the leads started coming from all over the state, so they had to evolve from phone to fax to email to DocuSign. They were so cheap we didn’t even buy a second phone and had to share. Unfortunately, with the passage of the ACA, our commission dropped from 20% to 2%. Nevertheless, the friendships and partnerships remained, and they ultimately launched SureCo.
