What Do Book Publicists Think of Social Media?

If you’re an author interested in book marketing as it relates to publicists and social media, you may be trying to understand more about both. Traditionally, book publicists sought media coverage for their clients. Their role was established long before the dawn of the internet and social media. Initially, some publicists might have questioned the value of social media posts versus media coverage. But by today, most agree that a combination of the two is beneficial. It’s about reaching target readers in as many places as possible with news of a book’s publication. As a result, marketing campaigns are multi-faceted.

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