Analytics-as-a-Service (AaaS) Market Analysis and Size

The analytics-as-a-service (AaaS) market is gaining traction as many organizations shift from on premise to cloud-based services to improve business growth. Insurance companies, banks, and many other industries are using analytics-as-a-service (AaaS) to better evaluate customer lifetime value and increase cross-selling, among other things. In contrast to telecoms, which focus on reducing churn, verticals such as e-commerce and retail strongly emphasize customer purchasing behavior.

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