7 Tips To Increase Web Push Notifications Click Through Rate

June 29, 2022 ⚊ 1 Min read ⚊ Views 148 ⚊ BUSINESS

The Push Notifications Click Through Rate(CTR) is defined as the ratio of clicks received for a notification to the total number of subscribers who received the notification. You will have greater user engagement with a high CTR value.

CTR= users opened push notification/users who received the push notification X100

There are a few push notifications performance metrics that every marketer has to concentrate on to get insights into push campaigns. However, among all parameters push notifications CTR holds more importance as it increases the conversion rate, website traffic, and user engagement. So, we need to know how to optimize push notifications to improve the CTR and get actual results from the push campaigns.

Read details: https://www.truepush.com/blog/web-push-notifications-click-through-rate/

Tags: push notification services, web push notification

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